Did We Just Become Best Friends? Yup.
If you’re a Will Ferrell fan or just love to laugh, you HAVE to watch the movie Step Brothers. It’s hilarious! One of my favorite scenes is when the new stepbrothers (Will Ferrell and John C. Reilly) finally put the bickering and rivalry aside and start to get along (even funnier since they’re 40-year-old grown men living at home!).
John: Did we just become best friends?
Will: Yup.
John: Do you wanna go do karate in the garage?
Will: Yup.
Makes me think of our new relationship with Microsoft, what brought us together, and what’s the story that needs to be told.
Consider two software companies like ours. Rivals, right? Well, that’s not the case here. Microsoft’s play is desktop support, while we excel at SaaS and online environments, hence an amazing opportunity to work together.
Fittingly, in light of Easter weekend, what comes to my mind are elements of the biblical story David and Goliath (minus any stones thrown!) — the software giant and the ‘little guy’ with its sharp focus.
In our story, we’re not trying to bring down the giant, we’re trying to build him up. Microsoft relies on our product to help them connect online with their network of public sector partners and customers.
What will surely be powerful: their potential endorsement, or customer testimonial, based on a successful venture, attached to the prestigious Microsoft name. Who wouldn’t want these guys in their corner?
So did we just become best friends? Heck yeah! (Minus the sibling rivalry!)
In the coming months we’ll be working with their team to actually bring this story to life in a compelling video. I’ll share with you the thinking that goes into such a video production and what you can do to showcase your own customers.
It’s an incredible story in the making…
