Kodak Gallery Wins an Effie! What’s an Effie?
Addy. Telly. Emmy. Effie.
Sounds like a listing of the most popular baby names for 2009, but it’s not. These are the names of industry awards in advertising, video and film, TV, and marketing.
Just add a ‘y’ or ‘ie’ to a couple letters and BAM it’s an award. But in our industry the Effie Awards are special because it honors the one truly significant achievement in marketing: results.
So how excited were we to find out that one of our customers, Kodak, won a 2009 Effie for The Idea Center, developed with Neighborhood America’s technology in partnership with their agency Ogilvy & Mather. The Idea Center is an online community that empowers members to exchange ideas on how to use Kodak products to create personalized gifts and other creative projects using their digital photos. It’s our social software in action!
Kodak Gallery banked on the idea consumers would be more likely to buy a coffee mug with a picture of their dog or a photo book for mom on Mother’s Day, if other consumers suggested these cool gift ideas. It’s one thing for Kodak to push these products but another when it’s a peer, a fellow digital photo junkie, or a Martha Stewart-type that has come up with a creative idea. And boy was Kodak right!
On average 10%, and as high as 25%, of visitors to The Idea Center buy products, compared to the rest of the site. Not to mention, their average order size is 50% larger. How’s that for results?
Check out the other finalists sharing the stage with Kodak Gallery.
For all the naysayers that refuse to believe social media can deliver real metrics and refuse to see the business case… the Effie’s showcase industry trailblazers like Kodak Gallery.
Are you a naysayer or a believer?
