My CEO is a Rock Star
Ok maybe he isn’t Hannah Montana, but you could say our co-founder and CEO Kim Patrick Kobza lives a double life – running Neighborhood America by day and sharing his expertise on Web 2.0 technology by night.
Kim is often invited to speak on discussion panels around the country. These types of speaking engagements offer a unique opportunity to promote your executives as thought leaders and your company as a leading provider of [insert specialty here]. For us, it’s all about social media.
Next week, Kim jets to Washington, D.C. to join the panel, titled: “Rockstars of Gov 2.0 Innovate Federal Acquisition,” part of the Industry Advisory Council (IAC) Executive Sessions. Gov 2.0 is a movement to provide more effective processes for government through Web 2.0 tools like wikis, social networking sites, blogs and RSS feeds. President Barack Obama, whose presidential campaign was heavily influenced by Web 2.0 technology, is calling for the utilization of these tools across all federal departments and agencies.
Kim will speak to how Web 2.0 technology can improve efficiencies in the procurement process, how deploying a secure online community where federal agencies can collaborate and drive innovation can significantly reduce costs and accelerate this process. He’ll explain how social software with enterprise architectures can support this level of connectedness, without sacrificing security compliance.
He knows what he’s talking about — nearly a decade of experience helping government effectively employ Web 2.0 technology. And that shouldn’t be kept a secret.
Customarily, we would write and distribute a news release announcing his involvement to generate attendance. But since this event is not open to the public, the focus is more about associating him and our company with this hot topic, with the intent of getting on our prospects’ radars.
Either way, putting out a news release about any speaking engagement regarding your company creates fresh content to support SEO and your web presence, not to mention brand awareness. Blog about it (like I am right now), share a link on Twitter, post it to Facebook or LinkedIn. With social media, you are expanding your reach effectively and efficiently. In no time, making your company or CEO the rock star of your industry!
